Lotus Beauty Room
NAME CHANGE, LOGO DESIGN, PRINT DESIGN, FACEBOOK PAGE SET UP
PROBLEM: “People are not seeing my business. I don’t like my logo and my leaflets. I feel like they are really dark and don’t really stand out. So many people pass by but do not notice me. I need to be seen.
WHAT WE DID: I renamed Essentiaal Beauty to ‘Lotus Beauty Room’ to represent Pam’s calming, gentle nature that takes place in a closed, intimate and tranquil room. The logo design illustrates the Lotus in a contemporary, simple style with a colour scheme in Pam’s favourite pinks. We suggested Loyalty Cards to keep customers returning, and redesigned all of Pam’s signage and communication pieces with her bold colour scheme and a simplicity that can be read from a good distance.